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For decades, pop creators across the Philippines have refined a body of work that draws from shared cultural reference points while pushing the core framework of the global pop genre into new, distinctive territory, and the sound It Was Love emerges from that ongoing lineage of creative evolution. The trajectory of pop output from the Philippines has moved through interconnected creative communities, each building on the work of creators who came before them to refine how pop can center the specific lived experiences of people across the archipelago, while resonating with audiences who recognize the universal core of pop’s ability to connect listeners across geographic and cultural divides. It Was Love fits firmly within this continuum, carrying forward the care that has long defined pop made in the Philippines, while contributing a new entry to the sprawling, diverse catalog of sounds that fall under the broad pop umbrella.
It Was Lovekusalbista
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