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SB19, the credited artist behind the sound VISA, crafts work rooted in the Philippine creative ecosystem, contributing to the broader global landscape of pop music, a genre that has long served as a flexible, expansive framework that adapts to the cultural contexts of every creator who works within it, never adhering to a single rigid standard of what pop must be or who can create it. This flexibility has allowed pop to grow from a niche category of mid-20th century popular music into one of the most widely consumed and creatively rich genres in the world, absorbing influences from every region it touches while giving creators a shared platform to share their work with audiences across the globe.
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