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Rowena, the hip-pop sound rooted in the creative communities of the Philippines, occupies a space within a rich lineage of Filipino musical creators who have reworked and redefined global genre conventions to carve out distinct, resonant artistic identities that speak to both local and international audiences. Hip-pop as a genre, which weaves together the structural and thematic throughlines of hip-hop and the melodic, approachable core of pop, has thrived in the Philippines, where creators have long drawn from a vast pool of cultural, social, and artistic influences to build works that feel both rooted in their immediate context and aligned with the global evolution of popular music.
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