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Pop, the genre that shapes global cultural exchange more than almost any other category of recorded sound, draws its constant evolution from the creators who bring their own local identities and artistic priorities to every work they release, and PULA, from XONARA, is one such work rooted in the creative ecosystem of the Philippines. Universal Music Philippines Inc. has long been a foundational pillar of the Filipino music industry, supporting artists working across all corners of the pop sphere to share their work with audiences both within the archipelago and across the world, creating a framework for creators to establish themselves as part of the global pop conversation while staying rooted in the artistic communities that shaped their practice.
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