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Spell anchors itself to the same intentional creative throughline that shapes NIKI’s third studio album, Buzz. The pop sound originates from the Philippines. What would eventually become the Buzz album began with an urgent quake from the innermost core of NIKI’s being. Her songwriting, the same foundation that shapes Spell, remains as intimate as ever. Buzz, and all the work spun from its creative core, reverberates with the hard-earned wisdom of a young woman who charges dauntlessly towards her dreams. She retains the softness to spare a laugh if she stumbles along the way. NIKI named the album Buzz to capture a very specific, potent feeling that infuses every work born from that project, including Spell. The name signifies that something is about to happen. That promise of something new, when it is not yet real, hangs rich and sweet in the air. It is that millisecond moment in time, suspended in vast suggestion, where there is every opportunity for a shift in trajectory.
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SpellPrashant Trivedi
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