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Focus emerges from the pop lineage of Philippine creative work that builds toward the third studio release that would take shape as Buzz, anchoring the quiet, intentional groundwork that underpins every layer of the project NIKI would go on to shape and share. This pop sound, rooted in the same unflinchingly intimate songwriting that defines all of the artist’s work, carries the same thread of self-awareness and unapologetic drive that courses through every piece of music that makes up the lead-up to her third full-length project. Every choice woven into Focus aligns with the core energy that first sparked the work that would become Buzz, an urgent quake from the innermost core of NIKI’s being that refused to be ignored, pushing her to translate the messy, beautiful, complicated reality of moving through the world as a young woman chasing what she wants into music that feels both deeply personal and universally resonant.
FocusPrashant Trivedi
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