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The creative voice behind the album It’s Me centers their practice within the rich, expansive landscape of pop made in the Philippines, a scene that draws from global pop’s broad conventions while anchoring every choice to the cultural context that shapes all work emerging from the archipelago. The title It’s Me anchors the entire album to a core preoccupation that has defined pop music across decades: the act of centering one’s own perspective, experiences, and identity as the foundation of the work being shared. As a pop album rooted in the Philippines, It’s Me exists within a lineage of Filipino pop creators who have long used the genre’s accessible, far-reaching framework to share work that resonates both with audiences across the archipelago and with global listeners who connect to the universal core of the pop form.
