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To claim kitsch as a title for any pop work is to reach for a word that has long carried layered, often contested meanings, turning a term that has been used to dismiss work as uncomplicated, overly accessible, or disconnected from high artistic intent into the core identity of a sound rooted in the creative landscape of the Philippines. To frame this pop sound around the title Kitsch is to refuse the quiet hierarchies that have long segregated creative work into tiers of perceived artistic merit, embracing all the messy, vibrant, unapologetically accessible energy that the term both critiques and celebrates, leaning into the ways that pop as a form has always thrived when it meets audiences where they are, rather than adhering to rigid standards of what serious art should be.
KitschKeffas👣
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