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R&B exists as one of the most widely embraced cross-cultural music genres of the past 70 years, with iterations of the form taking root in nearly every national music market on every inhabited continent. Transnational media networks spread foundational R&B recordings out of their original U.S. context in the decades following the genre’s 1940s origins, introducing the form to audiences across Southeast Asia, including the Philippines, by the mid-20th century. The Philippines’ domestic music ecosystem was quick to integrate global genre forms like R&B into its own creative output, nurturing a local R&B scene that has grown steadily in size and scope in the decades since. That scene continues to produce new R&B works that circulate within the Philippines and reach global Filipino communities across the world, adding to the expansive global body of R&B music that spans dozens of national contexts.
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If You and MeMrOnomski
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