What began as a solo music journey launched in September 2011 grew into a multifaceted artistic and industry enterprise for the Indonesian creator at the heart of TulusCompany, a talent who built his entire career around writing and performing all of his own original material. Beyond stepping into the spotlight as a performer and songwriter, he brought the same intentionality to building a supportive infrastructure for his own work and that of future creators, co-founding TulusCompany, the record label and talent management firm, with his older sibling Riri Muktamar, serving as a core pillar of the organization’s structure rather than just a signed artist. Under the TulusCompany banner, five full albums have been officially released, every track on each project written by the creator, with long-time collaborator Ari Renaldi stepping in as producer for every release to bring the work to full fruition.