Rooted in Indonesia’s thriving creative landscape, the official music video for Jangan Cintai Aku Apa Adanya emerges from a years-long legacy of intentional, independent artistry built by a team that has shaped not only their own work but the broader ecosystem for creative talent across the country. The project, presented by Wardah, draws its core track from the 2014 album Gajah, with the video itself released on February 18, 2015, under the umbrella of TulusCompany, the label and talent management firm co-founded by Tulus and his older sibling Riri Muktamar, who also served as executive producer for the track alongside the company.