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Indonesia’s pop ecosystem holds a range of work that centers the core of the genre’s global accessibility while anchoring itself to the creative context from which it emerges, and Send My Love (To Your New Lover) sits within that lineage as a full-length album crafted to align with the broad, accessible framework that defines pop as a category for listeners across borders. As an album, the work carries the structural identity of a collection that brings together cohesive creative output tied to the pop genre, with all creative iteration rooted in the Indonesian creative landscape that shaped its formation. The title Send My Love (To Your New Lover) anchors the work’s public identity, acting as the name that ties all of the album’s content together for audiences engaging with the work anywhere they encounter it.
