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For pop audiences across Southeast Asia and the global Indonesian diaspora, the work of artists rooted in Indonesia’s thriving mainstream pop ecosystem carries a distinct ability to bridge deeply rooted regional cultural sensibilities with the universal accessibility that has made pop the world’s most widely consumed musical genre, and Hal Hebat, from Indonesian pop artist Ifan Seventeen, fits firmly within that rich lineage of work that resonates both at home in Indonesia and far beyond the archipelago’s land and sea borders. Indonesia’s pop industry is one of the most dynamic and prolific in the Global South, shaped by the nation’s unique demographic and geographic landscape: a population of more than 270 million people spread across more than 17,000 islands, home to hundreds of distinct ethnic and linguistic groups that all contribute to the evolving identity of the country’s mainstream pop output.
Hal HebatRonaldo Lima
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