Daru Jaya, the creative force better known by his professional moniker Ndarboy Genk, leads the vision for a Yogyakarta-based record label, one of the key imprints launched under the Mabes Balker Music umbrella, where he takes on direct production duties for every release to come out of the space. Built to elevate underrecognized creative talent across Indonesia, the label centers original work from singers whose artistry captures the unique energy of the nation’s local music scenes, launching its public portfolio with the BoyCord initiative, a project crafted to serve as a launchpad for these artists to share their work with audiences across the country. Rooted in Indonesia’s thriving independent hip-hop circuit, the sound bearing the title Jangan lupa kalau konser sekalian JJ ya 🕺💃🏻🎉🎊 #boycordmusic is one of the early offerings from the BoyCord line, tied directly to the label’s founding mission of lifting up homegrown creators and bringing their work to the forefront of the national music landscape.