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About this Song
Categorizing a creative work as pop from the Philippines does more than just slot it into a preexisting list of cultural outputs; it situates the sound within a sprawling, ongoing conversation that unites creators and audiences across the archipelago’s thousands of islands, as well as the hundreds of millions of people of Filipino descent living and working across every continent on Earth. The sound Who Knows exists at the center of that conversation, bound to the pop genre’s core function of bridging gaps between different cultural experiences, while existing as a standalone work that demands to be engaged with on its own terms, unshackled from any assumptions that might come with its geographic and genre tags. Pop as a global form has long served as a space where local creators can reimagine a universal structure to reflect their own specific cultural truths, and the Philippines’ relationship to pop is one of the most vibrant and multifaceted of any nation in the world.
