GENTO, the pop sound crafted by SB19, emerges from the dynamic creative community of the Philippines, joining a rich lineage of Filipino artists who have redefined the global pop music landscape over recent decades. As a work rooted in the pop genre, it exists within a vast, ever-expanding body of work that spans every continent, shaped by the unique cultural perspectives of the creators who bring each sound to life. Pop as a genre has always defied rigid definition, evolving constantly to absorb new influences, center new voices, and meet the changing needs of audiences around the world, and that evolution has been driven in large part by creators outside of the traditional Western pop hubs that long dominated mainstream understandings of the form.