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About this Song
Hip-pop’s global spread has long been shaped by the ways regional creators adapt its core structures to speak to the specific lived realities of their local audiences, and the sound 30 emerges from that rich, ongoing lineage of reimagining a genre that has traveled far beyond its original geographic and cultural origins to become a universal mode of creative expression. Rooted in the Philippines, a nation with a long history of engaging deeply with global popular music, this iteration of hip-pop exists at the intersection of two powerful currents: the global mainstream language of hip-pop that travels across borders through widespread cultural exchange, and the distinct creative ecosystems that have grown within the Philippines to nurture local interpretations of every major global genre that has landed on its shores.
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