For pop creators building an audience across the Philippines and beyond, the choice to lean into melodic accessibility while leaning into the raw, unvarnished pain of heartbreak creates a tension that turns casual listeners into lifelong fans, a balance that defines the work of the alternative and city pop singer-songwriter behind Better, a pop recording rooted in the dynamic local music landscape that has launched so many of the country’s most compelling cross-cultural artists. This same artist, who first turned widespread heads with the release of the Tanong EP, the body of work that laid the foundation for every professional opportunity that has followed, turned his knack for writing easy, melodic tunes that carry layers of heartbreaking, painful emotion into a mainstream breakthrough that redefined what regional success could look like for a modern Filipino singer-songwriter, turning his biggest 2023 track “Saan?” into a cultural touchstone that resonated far beyond the archipelago’s borders.