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About this Song
To craft a pop sound that resonates across the scattered networks of Filipino life, at home in the archipelago and across the diaspora that stretches across every continent, requires a touch that balances the universal pull of the genre with the quiet, specific resonances that feel like home, and that is exactly the space that Never Not occupies as it unfolds for anyone engaging with its layers. Lauv, the artist behind this work, operates within a rich, ongoing lineage of pop creators based in the Philippines who have spent decades reworking the global framework of pop to center their own creative truths, turning a genre often dismissed as overly commercial or formulaic into a vessel for storytelling that can hold the full range of human experience, from the quiet thrills of new connection to the grief of separation that shapes so many diasporic lives.
