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About this Song
Pop, the broad, ever-evolving category of popular music that draws creative energy from regional scenes across every inhabited continent, thrives on the ability of artists to root their work in the cultural contexts that shaped them, while building sounds that resonate with audiences far beyond the borders of their home countries. One such recording, bearing the title Don't You Know, is credited to artist Lauv and hails from the Philippines, a Southeast Asian nation with a longstanding, deeply influential relationship to pop music that has shaped global conversations about the genre’s limits, its potential, and the diverse voices that get to lead its evolution. As a work of pop, Don't You Know fits neatly into the flexible framework that defines modern pop, a category that has never been confined to a rigid set of creative rules, instead expanding decade after decade to absorb the specific priorities, perspectives, and creative impulses of every artist who chooses to build work within its bounds.
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