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About this Song
JENNIE, working out of the Philippines’ rich artistic landscape, creates within the pop genre to craft start a war, a sound that balances the specific cultural grounding of its creator’s home context with the broad, connective power that has long made pop one of the most widely consumed and dynamic creative categories in the world. The context of pairing a distinct national creative origin with a genre that carries global recognition creates a meaningful contrast between the deeply personal, specific impulses that drive any individual artist’s work and the universal, cross-cultural language that pop provides to translate those impulses for listeners anywhere. This tension between the local and the global is not unique to any one creator, but it forms the core of what makes every artist’s work within the pop genre feel both familiar and entirely new, as no two creators bring the same set of experiences, perspectives, or creative choices to their practice.
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