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About this Song
Not Hard sits within the long, evolving lineage of pop music produced in the Philippines. The sound acts as a precursor to a full incoming album that will expand on the creative direction first introduced with this work. Filipino pop, as a genre classification, encompasses a vast range of creative expressions that bridge cultural influences specific to the Philippine archipelago with the global sonic frameworks that define popular music across the world. Every sound tagged as Filipino pop carries the mark of the creative communities that build and sustain popular music scenes across the country’s many islands, from the dense urban centers where mainstream pop production thrives to the smaller regional hubs that carve out unique takes on the genre to serve local audiences.
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