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About this Song
K-POP, a pop sound rooted in the Philippines, emerges within a global pop landscape that has spent the last decade rapidly reorienting, dismantling long-held assumptions about which regions, languages, and creative identities can claim mainstream success and cultural impact on a worldwide scale. For generations, unspoken rules within the global music industry dictated that superstardom was reserved for artists operating from a small set of dominant Western industry hubs, adhering to narrow expectations around language and genre that locked out creators from emerging, marginalized, or non-Western music scenes. That paradigm has shifted irrevocably, thanks to a wave of boundary-pushing artists who have blown those limitations apart, redefining what it means to be a global force in 21st century music, and creating space for creators in every corner of the world to share their work with audiences that were once out of reach.
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