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Emotion Entertainment, a diversified entertainment and media company from Indonesia, presents Adrian Khalif's "2001x." The company, founded by Monella Kaplan, operates across music, film, television, and digital technology, aiming to combine creativity with the ability to engage national audiences. Its music division, E-Music, established in 2005, serves as a platform for emerging artists, fostering relationships based on mutual trust and a shared love for music. E-Talents, also founded in 2005, guides the careers of musical artists, with Adrian Khalif among its notable roster, which has also included Tompi and Titi DJ. Belanegara Abe produced "2001x," which Adrian Khalif co-wrote with Belanegara Abe, Iqbal Siregar, and Kaleb J. Arnold Limasnax executive produced the song for E-Motion Entertainment. The official music video for "2001x," released on June 12, 2026, features Aqeela Calista and Fattah Syach as lead actors, portraying a conflict-filled love story.