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About this Song
The 88rising 2.0 creative framework, which forms the foundational context for all the work tied to this sound, prioritizes projects that expand the boundaries of the pop genre by centering creators from regions that have long been sidelined in mainstream global pop discourse, building a cohesive body of work that connects distinct cultural perspectives to shared sonic sensibilities that feel both accessible and entirely fresh for listeners across every corner of the world. This framework extends across a full range of sounds that pull from deeply rooted local creative traditions while engaging with the broad, flexible definition of pop that defines 88rising 2.0’s core mission, creating sustained space for works that don’t fit into the narrow, outdated boxes that once constrained what audiences and industry insiders alike could expect from popular music coming out of Southeast Asia, in particular, a region that has fostered some of the most vibrant, innovative pop creation of the past half century.
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