About This Album
NSG It’s a simple yet vast acronym, seeping with potential. “It’s a lifestyle, a movement,” the group say. At first, it stood for No Sleep Gang, then Non-Stop Grinding. At the moment it means Never Stop Growing but that could change too. As NSG member Kruddz explains, that’s why they refer to the name’s meaning as a lifestyle – it echoes what’s happening to NSG in the present moment. Past and present names aside, the group reflects the most exciting components of the current UK music scene: a lively diasporic afro bashment sound and a larger-than-life personality, all rolled into one six-member group. Comprised of 6 members: Kruddz, Mxjib, Mojo, OGD, Dope and Papii Abz, they’ve been bubbling under the crest of producer JAE5 slowly crafting their sound together. Essentially, NSG are climbing slowly toward their peak. On their own journey but also one that’s closely connected to the afro bashment sound that’s creeping across the globe, the road ahead looks golden. Where do they want to go? “Global domination, baby,” they say. “Right now we’re loading up the artillery. They said no nuclear weapons and we didn’t take that in. We’re loading them up. We’re not looking on a United Kingdom thing, we’re looking on a global thing.” Never Stop Growing indeed.
