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How Tomiwa Aladekomo Resurrected Big Cabal Media from Near Collapse
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About this Song
Tomiwa Aladekomo got his first taste of entrepreneurship watching his father, Sir Demola Aladekomo, build Chams—a homegrown tech services giant that would list on the Nigerian Stock Exchange. That mix of resilience and grit became his blueprint. From ditching boring business paths and a marketing stint, to the Art Department at @atlanticrecords (home to Lupe Fiasco, Panic! at the Disco, Janelle Monáe), Tomiwa made the move back to Nigeria. He launched an event production company- servicing stars like Nneka, Keziah Jones, and Cobhams Asuquo. Then, he pivoted to lead Nigerian Breweries' digital marketing. In 2017, he joined Big Cabal Media as CEO when funding dried up and staff morale tanked. He revived @Techcabal and @Zikokomag and built valuable franchises like Jollof Road and Moonshot, the country's top tech conference. This raw Overnight Success convo unpacks the disparate journeys, bold pivots, and lessons that built it all.
