Indonesia’s independent artistic and music ecosystem has been shaped in large part by creator-led infrastructure that prioritizes long-term growth for both the founding artist and emerging creative voices across the country, a model that TulusCompany has refined and expanded over more than a decade of operation. Built to steward the original work of TULUS, the artist who launched his professional music journey in September 2011 as both a performing singer and a full-time songwriter penning every track he releases, the company grew from a small team supporting one artist into a multifaceted organization that now lifts up creators across all artistic fields. TULUS co-founded TulusCompany with his older sibling Riri Muktamar, who serves as an executive producer on the artist’s track Adaptasi, the work tied to the official lyric video released by the company on May 24, 2020.