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About this Song
World music’s core purpose has long been to draw focus to sonic practices that resist the flattening dominance of global mainstream pop, centering works rooted in specific cultural geographies that carry layers of inherited and evolving creative identity. That framework gives space to works like Kekasih, a sound crafted in Indonesia that falls squarely within the genre’s commitment to elevating regionally rooted creative output. Unlike niche subgenres that cater to highly specific listener bases, world music creates a shared framework for appreciating the breadth of creative expression that emerges from communities across the globe, each bringing their own set of cultural reference points, creative histories, and artistic priorities to every work they release into the world.
