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About this Song
Kahitna brings the framework of global pop to bear on a creative practice rooted in Indonesia, a nation whose musical output has long redefined what pop can be for audiences both within its borders and far beyond them. Cinta Sendiri, the group’s work that sits firmly within pop’s expansive boundaries, embodies the core of the contrast-and-context style it was crafted to highlight: the way that a genre often misframed as a monolithic, one-size-fits-all global product can be shaped and reimagined by the cultural context that birthed each individual work within it. Pop as a genre has always been far more flexible than its most mainstream commercial iterations often suggest, a form that grew from merging accessible, widely appealing sonic structures with the unique creative voices of the artists who work within it, evolving decade after decade to incorporate new perspectives, new influences, and new ways of connecting with listeners across every part of the world.
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