Long before launching the Afrodite series of sonic curations, The Murray Brand established itself as a foundational connector of underground electronic sounds rooted in African diasporic traditions, operating out of its base in South Africa while weaving together creative communities across continents, including the thriving Indonesian scene that intersects with its global reach of fans and fellow creators. The entity first cut its teeth building a slate of popular podcast series that would become a staple for audiences seeking out forward-thinking electronic music: #MurrayRising, #MurraySessions, and #AndromedaRadio, each crafted to feature exclusive mixes from guest DJs and showcase underheard new music from across the globe, centering artists who may have otherwise been overlooked by larger mainstream platforms.